Our Story
Since 1996, we have proudly been the service provider of choice within the motor trade for many prestigious companies across the UK and Ireland.
First incorporated in 1996, Assured began life as a small, family-owned vehicle preparation business, founded with the aim of providing clients with a seamless, competitively priced and reliable service that would put their bespoke needs at the forefront and exceed expectations.
Over the three decades since its inception, Assured has kept this philosophy close to its heart, delivering a consistent quality of service that has allowed it to become one of the foremost names in the automotive industry. Our people-focused approach built on decades of industry expertise has earned us the trust of a broad and diverse range of clients spread across the motoring world and beyond, from small businesses to industry giants.
Following consistent growth and evolution, Assured has steadily expanded the scope of its operations through the addition of its associated brands, forming a multi-industry enterprise under the banner of the Assured Group of companies.
The interconnectivity fostered by this structure allows us to draw on the knowledge and experience of our group partners to further enhance the services we offer while providing even greater value to our clients. Whether we’re leveraging the expertise of Logic 360 to ensure business continuity through periods of disruption, or using Chemisure’s extensive catalogue of cleaning solutions to supply our valet operations, the Assured Group is strongest together, and our clients reap the benefits.
